The Media Equation theory suggests people naturally respond to computers and media as if they were real social actors—reacting as they would to humans or social environments.

Studies examining avatar embodiment and identity highlight that users see their avatars as extensions of themselves—often idealized versions—and these can significantly influence self-concept and emotional well‑being.

Research into social perception shows neural circuits for social cognition respond similarly to human and human‑like avatar stimuli. One study found that brain signals during anticipation of avatar movements vary depending on whether the avatar had a human form, showing similar brain areas are involved Neuroscience News.

A 2025 PLOS Biology study found that feedback delivered through an avatar altered decision‑making: participants were more willing to take risks when receiving responses from an avatar, linked to differences in amygdala responses—suggesting the brain treats avatars as meaningful social agents.

An emerging view in artificial intimacy research shows that relationships with chatbots and virtual agents can produce attachment, loneliness reduction, or even emotional dependency, mirroring aspects of human-human bonds.

Taken together, these insights indicate that our brains often fail to strictly distinguish between virtual attachments and “real” human relationships, particularly when avatars appear social, responsive, and emotionally engaging.

There's no denying that technology has brought about incredible benefits. It has the power to streamline processes, improve communication, and create once unimaginable opportunities. For individuals with different abilities, technology can be a game-changer, offering new ways to communicate, learn, and work.

For instance, apps designed to support mental health, such as meditation tools like Reveri, are now widely available, empowering individuals to manage stress and build resilience. Similarly, platforms like ChatGPT can help break down barriers to communication by providing real-time assistance in various settings, from generating accessible content to offering support for neurodivergent individuals in their workplace.

However, the integration of technology into every aspect of our lives also presents challenges. It’s crucial to remember that technology, despite its capabilities, is a tool. The true measure of its impact lies in how we use it — whether we choose to amplify human connection and support or allow it to isolate and depersonalise us.

One of the key challenges many companies face today is creating inclusive environments where every team member feels valued and supported. At Cocreating Inclusivity CIC, we've seen firsthand how technology can help bridge gaps, especially for individuals with social anxiety, autism, or other neurodivergent conditions who might find traditional workspaces challenging.

For example, remote work options enabled by digital platforms can be a lifeline for those who experience social anxiety. It allows them to engage professionally while feeling safe and comfortable in their own space. However, it’s essential that organisations don’t just focus on productivity but also on well-being and connection. Scheduled social interactions, virtual coffee breaks, and regular check-ins can foster a sense of community, even from afar.

Leveraging tools like Zoom, Otter.ai for meeting transcripts, and Google Forms for anonymous feedback can create a more inclusive culture where everyone’s voice is heard. Yet, the key to success isn’t just in using these tools — it’s in understanding the unique needs of each individual and creating a supportive framework that adapts to those needs.